[vc_row equal_height=”yes”][vc_column][ultimate_spacer height=”50″ height_on_tabs_portrait=”50″ height_on_mob_landscape=”50″ height_on_mob=”1″][ultimate_heading main_heading=”IDENTITY” main_heading_color=”#000000″ sub_heading_color=”#d1d1d1″ main_heading_font_size=”desktop:100px;tablet_portrait:50px;mobile:40px;” sub_heading_font_size=”desktop:25px;tablet_portrait:20px;mobile:15px;” main_heading_font_family=”font_family:|font_call:”]VALUE PROPOSITION[/ultimate_heading][ultimate_spacer height=”50″ height_on_tabs_portrait=”50″ height_on_mob_landscape=”50″ height_on_mob=”1″][ultimate_heading main_heading_color=”#000000″ sub_heading_color=”#000000″ alignment=”left” main_heading_font_size=”desktop:50px;tablet_portrait:25px;mobile:20px;” sub_heading_font_size=”desktop:50px;tablet_portrait:25px;mobile:20px;” main_heading_font_family=”font_family:|font_call:” margin_design_tab_text=””]VALUE PROPOSITION

 

This is an articulation of the i) functional and ii) emotional benefit of your service or product.

 

Essentially, your service or product solves a specific problem and this Value Proposition clearly states a) how you solve that problem and b) why it is better to choose you.

 

1) Make a promise!!!

“We help  (X)  do  (Y)  by doing  (Z).”[/ultimate_heading][ultimate_spacer height=”50″ height_on_tabs_portrait=”50″ height_on_mob_landscape=”50″ height_on_mob=”1″][ult_buttons btn_title=”Back to IDENTITY” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Fidentity%2F|title:DISCOVERY||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;mobile:15px;” btn_line_height=”desktop:20px;mobile:15px;”][ultimate_spacer height=”50″ height_on_tabs_portrait=”50″ height_on_mob_landscape=”50″ height_on_mob=”1″][/vc_column][/vc_row]