IDENTITY

VALUE PROPOSITION
VALUE PROPOSITION

 

This is an articulation of the i) functional and ii) emotional benefit of your service or product.

 

Essentially, your service or product solves a specific problem and this Value Proposition clearly states a) how you solve that problem and b) why it is better to choose you.

 

1) Make a promise!!!

“We help  (X)  do  (Y)  by doing  (Z).”