DISCOVERY is quite possibly the most important element of your business strategy. You will objectively explore your 1) industry 2) customers and 3) brand.
IDENTITY is a clear statement of 1) who you are 2) what you do and 3) how you do it.
The EXECUTION stage is the easiest part of your business strategy. Once your identity is established, it will be easier to pinpoint the best way to communicate with your target audience.