DISCOVERY

MARKET RESEARCH & COMPETITIVE ANALYSIS

MARKET RESEARCH

a) What is your industry? (fashion, interior design, accounting)

 

b) Who are your customers? They are your market.

 

c) How large is your market?

COMPETITIVE ANALYSIS

d) Who are your possible competitors? 

 

e) Look at their social media. This includes their websites. What are they doing right or wrong?

 

f) How do you compare to them? (Research “white board strategy”)