[vc_row equal_height=”yes”][vc_column][ultimate_spacer height=”50″ height_on_tabs_portrait=”50″ height_on_mob_landscape=”50″ height_on_mob=”1″][ultimate_heading main_heading=”IDENTITY” main_heading_color=”#000000″ sub_heading_color=”#d1d1d1″ main_heading_font_size=”desktop:100px;tablet_portrait:50px;mobile:40px;” sub_heading_font_size=”desktop:25px;” main_heading_font_family=”font_family:|font_call:”][/ultimate_heading][ultimate_heading main_heading_color=”#000000″ sub_heading_color=”#000000″ alignment=”left” main_heading_font_size=”desktop:100px;tablet_portrait:50px;” sub_heading_font_size=”desktop:50px;mobile_landscape:30px;mobile:20px;” main_heading_font_family=”font_family:|font_call:”]

If you have made it this far, then you have done all of the heavy lifting. Most businesses do not put emphasis on their discovery stage and lose the vital information that it uncovers. The IDENTITY level is where we will:

 

1) Articulate the brand that you discovered. It should be the arcing rainbow that your development team and stakeholders envision when they think about your business.[/ultimate_heading][ult_buttons btn_title=”ARTICULATION” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Farticulation%2F|title:ARTICULATION||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;mobile:15px;” btn_line_height=”desktop:20px;mobile:15px;”][ultimate_heading main_heading_color=”#000000″ sub_heading_color=”#000000″ alignment=”left” main_heading_font_size=”desktop:100px;tablet_portrait:50px;” sub_heading_font_size=”desktop:50px;mobile_landscape:30px;mobile:20px;” main_heading_font_family=”font_family:|font_call:”]2) Differentiate your business from the competition in a single sentence.[/ultimate_heading][ult_buttons btn_title=”BRAND POSITIONING” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Fbrandpositioning%2F|title:BRAND%20POSITIONING||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;mobile:15px;” btn_line_height=”desktop:20px;mobile:15px;”][ultimate_heading main_heading_color=”#000000″ sub_heading_color=”#000000″ alignment=”left” main_heading_font_size=”desktop:100px;tablet_portrait:50px;” sub_heading_font_size=”desktop:50px;mobile_landscape:30px;mobile:20px;” main_heading_font_family=”font_family:|font_call:”]3) Define the benefits of your product or service, and how you do it.[/ultimate_heading][ult_buttons btn_title=”VALUE PROPOSITION” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Fvalueproposition%2F|title:VALUE%20PROPOSITION||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;mobile:15px;” btn_line_height=”desktop:20px;mobile:15px;”][ultimate_heading main_heading_color=”#000000″ sub_heading_color=”#000000″ alignment=”left” main_heading_font_size=”desktop:100px;tablet_portrait:50px;” sub_heading_font_size=”desktop:50px;mobile_landscape:30px;mobile:20px;” main_heading_font_family=”font_family:|font_call:”]4) Create a memorable tagline or slogan of your brand’s benefits.[/ultimate_heading][ult_buttons btn_title=”TAGLINE” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Ftagline%2F|title:TAGLINE||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;mobile:15px;” btn_line_height=”desktop:20px;mobile:15px;”][ultimate_heading main_heading_color=”#000000″ sub_heading_color=”#000000″ alignment=”left” main_heading_font_size=”desktop:100px;tablet_portrait:50px;” sub_heading_font_size=”desktop:50px;mobile_landscape:30px;mobile:20px;” main_heading_font_family=”font_family:|font_call:”]5) Unify all elements and build a system of hierarchy so that everyone knows how to talk about your brand.[/ultimate_heading][ult_buttons btn_title=”MESSAGING ARCHITECTURE” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Fmessagingarchitecture%2F|title:MESSAGING%20ARCHITECTURE||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;mobile:15px;” btn_line_height=”desktop:20px;mobile:15px;”][ultimate_spacer height=”50″ height_on_tabs_portrait=”50″ height_on_mob_landscape=”50″ height_on_mob=”1″][ult_buttons btn_title=”Go Back” btn_link=”url:http%3A%2F%2Fwww.classmedia.website%2Fstrategy%2F|title:STRATEGY||” btn_align=”ubtn-center” btn_size=”ubtn-large” btn_bg_color=”” btn_hover=”ubtn-fade-bg” btn_bg_color_hover=”#000000″ btn_title_color_hover=”#ffffff” icon_size=”32″ btn_icon_pos=”ubtn-sep-icon-at-left” btn_border_style=”solid” btn_color_border=”#000000″ btn_color_border_hover=”#000000″ btn_border_size=”1″ btn_radius=”0″ btn_font_family=”font_family:Raleway|font_call:Raleway” btn_font_size=”desktop:20px;” btn_line_height=”desktop:1px;”][/vc_column][/vc_row]