IDENTITY

BRAND POSITIONING
BRAND POSITIONING

This is a clear statement of what differentiates you in the marketplace. For instance, if you are in the fashion industry, what about your fashion line makes you unique among all the other fashion designers and streetwear companies?

 

How are you different?

 

1) “Our  (what your business does)  is the only company in the  (industry)  that  (benefit).”